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Leadership Team


Dr. Anda Baharav

Founder, CEO and Chief Scientist

Dr. Anda Baharav, MD, is the CEO and Chief Scientist at SleepRate where she is responsible for driving the company's vision, strategy and growth help millions of people improve their sleep and have a better quality of life.

She identified how Sleep-Wake transitions and different sleep stages correlate with the instantaneous fluctuations of the Heart Rate. Thus, sophisticated mathematical analysis of the Heart Rate Variability and additional features extracted from the Electrocardigram became the core of SleepRate’s technology. She tirelessly looks to learn more about the importance of sleep and develop solutions to help millions of people with poor sleep get the rest they need.

Dr. Baharav developed her expertise in Sleep Medicine as a researcher at the Medical Physics Department at Tel Aviv University. She also served as a faculty member with the Department of Pediatrics at Tel Aviv University for six years.

Her clinical experience in Sleep Medicine includes more than 20 years working as an Attending Physician at prestigious medical centers including: Sleep Disorders Center and Laboratory, Shaare Zedek Medical Center, Jerusalem; Sleep and Fatigue Institute, Sheba Medical Center, Tel Hashomer; Pediatric Intensive Care Unit and Pediatric Center for Sleep Disorders, Dana Children’s Hospital, Tel Aviv; Sourasky Medical Center, Tel Aviv; and the Department of Pediatrics, Schneider Children's Medical Center of Israel, Petach-Tikvah.

Dr. Baharav is published regularly in medical journals, with over 25 publications in the field, and holds patents for her sleep research. She received her Bachelor's of Science degree in Physics at the Sackler School of Physics and Astronomy, and M.D. degree at Tel Aviv University.

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Dr. Shuli Eyal

VP Algorithms Development

Dr. Shuli Eyal, VP Algorithms Development at SleepRate, leads all sleep related algorithmic developments for the company and spearheaded its regulatory activities in Washington.

Dr. Eyal joined HypnoCore (now SleepRate) at the end of 2006 and brings with her a multi-disciplinary approach based on medical, physical, optical and signal processing knowledge. She has experience in planning, executing and analyzing physical and biomedical studies and has extensive knowledge of non-linear dynamics.

Dr. Eyal obtained her M.Sc and Ph.D. degrees in medical physics from Tel Aviv University.

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Star Moyal

VP of Engineering

Mr. Star Moyal is a technologist and manager with over 10 years of experience in R&D leadership, technology and architectural roles.

Prior to SleepRate, Mr. Moyal led the Front-End development organization for Liveperson Inc. (NASDAQ::LPSN), specializing in digital engagement. Prior to Liveperson, Mr. Moyal was VP R&D at PineApp, specializing in mail and web filtering. Prior to PineApp, Mr. Moyal was Team Leader and SCRUM Master in BMC Software Inc. (NYSE::BMC), specializing in Security Administration and Identity Management.

Mr. Moyal has BA in Computer Science from the Academic College of Tel-Aviv Yaffo, and a MBA from Bar-Ilan University.

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SleepRate Medical Advisors


Dr. Mickey Trockel

Board Certified Psychiatrist & Clinical Faculty at Stanford University

Dr. Mickey Trockel is a board certified psychiatrist and specializes in cognitive and behavioral strategies for treatment of clinical problems such as anxiety, insomnia, and depression.

Dr. Trockel is on the clinical faculty at Stanford University where, in addition to his clinical work, he teaches medical students, trains other mental health professionals, and conducts research. He regularly publishes in peer reviewed medical and psychology journals.

Dr. Trockel’s early report showing the relationship between sleep habits and academic performance of university students has been cited over 200 times. One of his subsequent publications reported the effectiveness of an e-mail delivered self-help sleep improvement program he and his colleagues developed at Stanford, based on cognitive behavioral therapy for insomnia (CBT-I) strategies. Some of Dr. Trockel’s recent publications focus on the effectiveness of CBT-I, based on analysis of data gathered from patients treated by therapists participating in the largest CBT-I training program in the United States.

Prior to psychiatry residency and post-doc research training, which he completed at Stanford University, Dr. Trockel received his M.D. degree from the University of Illinois, where he also earned his Ph.D. in Community Health, with an emphasis in health behavior and health education.

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Dr. Britney Blair

Clinical Psychologist

Dr. Blair is a licensed clinical psychologist and is board certified in behavioral sleep medicine. Her clinical and research expertise are in behavioral medicine with specializations in sleep and sexual health. She has made numerous presentations and published articles in the area of sleep and sexual medicine.

Dr. Blair is on the adjunct faculty at The Stanford Center for Sleep Sciences and Medicine. She has a private practice in Palo Alto and San Francisco, where she works with individuals and couples with sleep and/or sexual complaints.

Dr. Blair completed her postdoctoral fellowship at Stanford University Medical School and her pre-doctoral internship at the VA Greater Los Angeles Health Care System. Dr. Blair received her doctoral degree in Clinical Psychology from the PGSP-Stanford Psy.D. Consortium. She received a bachelor’s degree from the University of California at Berkeley. Prior to beginning her doctoral studies, Dr. Blair founded a marketing and public relations consulting firm serving national and international clients.

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Dr. Sonia Ancoli-Israel

Professor in the Department of Psychiatry at the University of California San Diego

Sonia Ancoli-Israel, Ph.D., is a Professor in the Department of Psychiatry at the University of California San Diego (UCSD) School of Medicine, Director of the Gillin Sleep and Chronomedicine Research Center, Director of Education at the Sleep Medicine Center at UCSD and Deputy Director of the UCSD Stein Institute for Research on Aging.

Dr. Ancoli-Israel received her Bachelor’s Degree from the State University of New York, Stony Brook, a Master’s Degree in Psychology from California State University, Long Beach and a Ph.D. in Psychology from the University of California, San Francisco.

Dr. Ancoli-Israel’s expertise is in the field of sleep disorders and sleep research in aging. Her current interests include the longitudinal effect of sleep disorders on aging, the effect of circadian rhythms on sleep, therapeutic interventions for sleep problems in dementia, and fatigue, particularly the relationship between sleep, fatigue and circadian rhythms in cancer and other chronic illnesses.

Dr. Ancoli-Israel is Past-President of the Sleep Research Society, Past-President of the Society for Light Treatment and Biological Rhythms, and was on the founding Executive Board of the National Sleep Foundation. She is a Deputy Editor for the journal Sleep. She was honored in 2007 with the National Sleep Foundation Life Time Achievement Award and the Sleep Research Society Mary A. Carskadon Outstanding Educator Award. Dr. Ancoli-Israel has been a guest on television and radio programs including NPR's Morning Edition and Fresh Air with Terry Gross.

Dr. Ancoli-Israel is published regularly in medical and psychiatric journals with over 300 publications in the field.

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Dr. Wendy M. Troxel

Clinical Psychologist

Wendy M. Troxel is a clinical psychologist and certified behavioral sleep medicine specialist. She is a Behavioral and Social Scientist at the RAND Corporation and and holds Adjunct faculty positions in the Departments of Psychiatry and Psychology at the University of Pittsburgh.

Dr. Troxel’s research focuses on how sleep and sleep disorders influence social relationships and health. Specifically, Dr. Troxel is an expert on sleep within couples, including how sleep affects and is affected by couples’ relationship quality. Her current research is funded by the National Institutes of Health and the Department of Defense, and includes studies in both civilian and military populations. Dr. Troxel has published her work in top-tier medical and psychological journals. She is also widely cited in the national and international media, including the “Wall Street Journal” and “New York Times”, and on-camera interviews for several major news outlets, including ABC “World News Tonight” and CBS “Sunday Morning”.

Dr. Troxel is also an active clinician and clinical educator in the area of behavioral sleep medicine. She is the founder and former Co-Director of the accredited Behavioral Sleep Medicine training program at Western Psychiatric Institute and Clinic. She is also a founding member of the Society of Behavioral Sleep Medicine and served as Membership Chair. She has also served on the American Academy of Sleep Medicine Accreditation Committee for Behavioral Sleep Medicine training sites and is currently the Section Head for the Sleep and Behavior Section of the Sleep Research Society.

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